Marketing & Research Today (Netherlands) 1998 |
Title | Subject | Authors |
A picture is worth one thousand words.(research into children's views about their lives) | Business, international | Donnenfeld, Shari, Goodhand, Andy |
A proposal of research models.(the use of computer based information technology in services marketing) | Business, international | Lin, Lily |
Buying loyalty versus building commitment: developing the optimum retention strategy.(developing customer loyalty in the retail trade) | Business, international | Richards, Trevor |
Category management and effective consumer response: the role of market research. | Business, international | Qureshi, Bob, Baker, Jenny |
Complacency kills: protecting Levi's cool mindshare.(how Levi Strauss and Co. aims to retain its market leadership) | Business, international | Fuller, Kirsty |
Creating a single television audience measurement currency in China. | Business, international | Cahill, Justin |
Cross-cultural research - should stimuli be psychologically pure or culturally relevant? | Business, international | Cooper, H.R., Holway, A., Arsan, M. |
Development of petrol retailing in the United Kingdom.(supermarkets seize significant market share of petrol sales) | Business, international | Shingleton, Jonathon |
Evolution, not revolution. The future of broadcasting in the United Kingdom. | Business, international | Svennevig, Michael |
Global trends in European alcoholic drinks consumption. | Business, international | Smith, David E. |
Market research on the Internet - threat or opportunity? | Business, international | Dodd, Jonathon |
Monitoring, compliance and surveys. | Business, international | Rothman, James |
Strategic use of trends in the youth market. | Business, international | Cox, David |
The metamorphosis of marketing - how will the market research industry adapt? | Business, international | Brookes, Richard, Little, Victoria |
The myth of King Super Midas - thoughts on optimization. | Business, international | Ephron, Erwin |
We are drowning in data but we lack information. (using existing information more effectively in marketing research) | Business, international | Vegt, Joop van der |
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