Marketing & Research Today (Netherlands) 1998 - Abstracts

Marketing & Research Today (Netherlands) 1998
TitleSubjectAuthors
A picture is worth one thousand words.(research into children's views about their lives)Business, internationalDonnenfeld, Shari, Goodhand, Andy
A proposal of research models.(the use of computer based information technology in services marketing)Business, internationalLin, Lily
Buying loyalty versus building commitment: developing the optimum retention strategy.(developing customer loyalty in the retail trade)Business, internationalRichards, Trevor
Category management and effective consumer response: the role of market research.Business, internationalQureshi, Bob, Baker, Jenny
Complacency kills: protecting Levi's cool mindshare.(how Levi Strauss and Co. aims to retain its market leadership)Business, internationalFuller, Kirsty
Creating a single television audience measurement currency in China.Business, internationalCahill, Justin
Cross-cultural research - should stimuli be psychologically pure or culturally relevant?Business, internationalCooper, H.R., Holway, A., Arsan, M.
Development of petrol retailing in the United Kingdom.(supermarkets seize significant market share of petrol sales)Business, internationalShingleton, Jonathon
Evolution, not revolution. The future of broadcasting in the United Kingdom.Business, internationalSvennevig, Michael
Global trends in European alcoholic drinks consumption.Business, internationalSmith, David E.
Market research on the Internet - threat or opportunity?Business, internationalDodd, Jonathon
Monitoring, compliance and surveys.Business, internationalRothman, James
Strategic use of trends in the youth market.Business, internationalCox, David
The metamorphosis of marketing - how will the market research industry adapt?Business, internationalBrookes, Richard, Little, Victoria
The myth of King Super Midas - thoughts on optimization.Business, internationalEphron, Erwin
We are drowning in data but we lack information. (using existing information more effectively in marketing research)Business, internationalVegt, Joop van der
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