| Marketing & Research Today (Netherlands) 1999 |
| Title | Subject | Authors |
|---|
| A cross cultural look at segmentation. | Business, international | Mehta, Dipen |
| An assessment of Internet users across and within regions of the world. | Business, international | Garton, Steve |
| Ethology and the Web.(World Wide Web) | Business, international | Jeavons, Andrew |
| Evaluating the value of global brands in Latin America. | Business, international | Carramenha, Paulo R. Campana, Marangoni, Nelsom |
| Fitting market and competitive intelligence into the knowledge management jigsaw: understanding the impact. | Business, international | Smith, David, Fletcher, Jonathan |
| From preference share to market share - some experimental results.(validity of market research) | Business, international | Brice, Roger |
| How Internet advertising works. | Business, international | Briggs, Rex, Stipp, Horst |
| Loyalty and price elasticity. A segmentation analysis. | Business, international | Cavero, Sandra |
| Making intelligence count.(relationship between competitive performance and market sensing activities) | Business, international | Meehan, Sean A. |
| Market research with women in the Arab Gulf countries. | Business, international | Eid, Nimr |
| New competitors in financial services - the rise of non-banks and near-banks. | Business, international | Reber, Christian |
| Nouns versus adjectives in country-of-origin communications. | Business, international | Morello, Gabriele |
| Overcoming the disconnect between management and competitive intelligence. | Business, international | Bernhardt, Douglas C. |
| Probing in the dark.(collection of data for competitive intelligence processes) | Business, international | Beswick, Richard |
| Shifting consumer attitude and behaviour.(impact of use of new distribution channels in Dutch financial industry on consumer attitudes) | Business, international | Steen, Reg van |
| Targeting the cognitively young. | Business, international | Carrigan, Marylyn, Szmigin, Isabelle |
| Testing the significance of STAS scores for brands.(short-term advertising strengths) | Business, international | Hansen, Flemming, Nilsson, Ole Stenvinkel, Olsen, Jorgen Kai |
| The change in the Japanese consumption society and issues for the 21st century. | Business, international | Ohashi, Terue |
| The relation between the characteristics of the shopper and the retail format. | Business, international | Bellon, Ignacio Redondo |
| The use of modelling for public opinion polls. | Business, international | Carrari, Oscar |
| Updating the socioeconomic stratification in Spain. | Business, international | Redondo Bellon, Ignacio |
| Use of the 2-by-2 table in advertising effectiveness. | Business, international | Broadbent, Simon, Smith, Alan |
| VBMarketing: understanding marketing effectiveness through value generation.(value-based marketing) | Business, international | Cartwright, Phillip A. |
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