5th Information Design Conference
Article Abstract:
The 5th Information Design Conference held at King's College, London, Apr 21-28 is reviewed. The conference aimed to build a knowledge-base for information design practice. One of the themes focused on the requirement of more than just graphic design skills in information design. The reasons why documents are often confusing and complicated was explored by Dr Michael Turton of Siegel and Gale. Information design for the visually impaired was discussed by Michael Tobin of Birmingham University.
Publication Name: Design (London, England)
Subject: Architecture and design industries
ISSN: 0011-9245
Year: 1992
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Stuart Mackay: Design planning director
Article Abstract:
Design planner Stuart Mackay sees design as a means of reflecting the core strategy of a particular brand in a way that advertising cannot. Mackay's work involves the definition of brand strategies for communicating a particular idea to the consumer, thereby enabling designers to be provided with a focused brief. The development of a packaging design concept for Pillsbury products is typical of the projects in which Mackay is involved.
Publication Name: Design (London, England)
Subject: Architecture and design industries
ISSN: 0011-9245
Year: 1992
User Contributions:
Comment about this article or add new information about this topic: