The research design

Article Abstract:

The Star Tribune launched a remake in October 2005 entirely molded by readership research. Focused purely on reading habits and how people feel about newspaper, five distinct segments of readers were identified in the market.

United States, Minnesota, Beliefs, opinions and attitudes, Readers (People), Minneapolis Star Tribune (Newspaper), Cowles Media Co.

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Diversity in a shrinking world

Article Abstract:

The reduction in the size of the pages of many newspapers to a 50-inch web was done due to economical reasons. The cost of the newsprint was reduced substantially after switching to the smaller text size.

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All about nameplates

Article Abstract:

One of the most important ingredient in the typography of the newspaper is its nameplate. The nameplates which get deteriorated with the time are being restored and updated.

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