2005 Volvo V50

Article Abstract:

2005 Volvo V50 which is replacing V40 is being presented in two combinations, one is the T5 AWD with a 218-hp, 2.5-liter turbocharged five-cylinder engine; and the other is a 2.0 liter diesel supplied by Peugeot that will be offered in the U.S. To Volvo what matters is versatility rather than capacity.

United States, Automobiles, Automobile Manufacturing, Product/Service Evaluation, Volvo V50 (Automobile)

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Aftermath at Lotus

Article Abstract:

The Elan failed to capture a large part of the US market when it debuted in 1991, as a result of the Mazda Miata. The Miata undercut the $39,000 price of the Elan, and Lotus Cars Ltd lost money on the the 3,857 cars sold out of an expected 6000.

Market share, Lotus Cars Ltd.

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Musical chairs at Maserati

Article Abstract:

Fiat moved its Maserati brand away from Ferrari and made Alfa Romeo brand its next partner to build a range of premium cars to challenge BMW. Maserati plans to cut costs while keeping quality intact to turn a profit in 2007.

Italy, Marketing procedures, Alliances, partnerships, Marketing, Company marketing practices, Fiat S.p.A., Alliances and partnerships, Automobile Industry, Alfa Romeo S.p.A., Maserati (Automobile)

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