If at first you don't succeed, go back and build a better M45

Article Abstract:

Infiniti division of Nissan could not sell M45 as per their expectation, as this model was in between the Q45 model and company's smaller cars. Product planners of Nissan took it as a challenge and produced an entirely new M45, which is similar to G35, and is reported to be selling hot.

United States, Product development, Marketing procedures, Automobiles, Automobile Manufacturing, Marketing, Company marketing practices, Automobile Industry, Nissan Motor Corporation U.S.A. Infiniti Div.

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Ford's hush money

Article Abstract:

The Advanced Engineering Center is aimed at reducing noise, vibration, and harshness in automobiles made by Ford. The reduction of these drawbacks should improve overall customer satisfaction. The center is using laser holography and other advanced technology.

Research, Ford Motor Co., F, Car noise

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Grand Prix lesson

Article Abstract:

Chrysler Corp develops its new lean philosophies for automobile design through Lamborghini Engineering, which produces racing cars. Chrysler continues to support the Formula 1 racing car program for the purpose of advancing its engineering.

Chrysler Corp., C, Lamborghini Engineering

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