Will Lisa confuse camshafts with Miss Clairol?

Article Abstract:

General Motors Corp has hired the talents of Ron Zarrella to help employ newer marketing strategies in its quest to create more sharply define products within its five automobile divisions. Marketing alone, however, cannot substitute for successful pricing and product quality.

Analysis, Marketing, Automobile industry, General Motors Corp., GM, Product differentiation

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Oldsmobile Aurora

Article Abstract:

A 1995 Oldsmobile Aurora, driven 40,000 miles, held up well. Several Car and Driver staff members who drove the car appreciated the overall comfort, but tall drivers did not like the headrest. Good acceleration, plans for the 1996 model and other topics are discussed.

Evaluation, Product/Service Evaluation, Oldsmobile Aurora (Automobile)

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Bill Gates, barn doors, and the brave new world

Article Abstract:

Computer billionaire Bill Gates and others predict that people of the future will become inactive and communicate only by computer. In Gate's vision, the automobile is likely to become obsolete as people become increasingly isolated from one another.

Internet, Forecasts and trends, Gates, Bill, Technological innovations

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