A cold, calculated risk

Article Abstract:

The novel marketing technique employed by Muller Industries is discussed. The Melbourne based industrial refrigeration and air-conditioning company donated a $100,000 worth 3C Cooler to Frankston Hospital and installed it for free. The product was observed and since that installation Muller has installed about 150 units.

Marketing procedures, Financial management, Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing, Hospitals, Refrigeration and heating equipment, Air Conditioning Equipment, Finance, Marketing, Donations, Heating, ventilation, and air conditioning industry, HVAC industry, Company marketing practices, Company financing

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High - end winners

Article Abstract:

John Cameron, founder of Cameron Systems engaged in developing software for the high end customers in Europe and United States was one of the six in developing the software for the Australian Stock Exchange's automated trading system. The technology entrepreneur's business skills and management are discussed.

Computer programmers, Personality profile, Software developers (Individuals), Cameron, John (Australian software developer)

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Fast and flexible

Article Abstract:

Some of the companies of BRW Fast 100 whose strategies are dynamic and market dependant are discussed. The essence of their success lies in flexibility, taking risks and changing strategies on the run. Some tips have been listed as to how companies can be quick to react.

Management dynamics, Management Development, Methods, Management, Company business management, Growth companies

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