A healthy alliance

Article Abstract:

Pure Bliss Foods, a Melbourne based health bar manufacturer has entered into an alliance with Collingwood Football Club to promote its products. The small company is now reaping the benefits of this partnership, which is giving it access to global markets. Pure Bliss and Collingwood share the profits equally.

Food Manufacturing, FOOD AND KINDRED PRODUCTS, Health Foods, Alliances, partnerships, Marketing, Natural foods industry, Health foods industry, Soccer teams, Natural foods, Company marketing practices, Alliances and partnerships

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Further afield

Article Abstract:

Patrick McGrory, chief executive officer of Australia based communication software making company EServGlobal, discusses the overseas market strategies of the company.

Telephone and telegraph apparatus, Executive changes & profiles, Global Marketing, Officials and employees, Telecommunications equipment industry, International marketing, McGrory, Patrick, eServGlobal Ltd.

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Half a verdict

Article Abstract:

The rulings of Australian federal court on the issue of granting patents to business systems involving technology is discussed.

Patents & copyrights, Venture Analysis, Federal courts, Technology application, Business enterprises, Intellectual property

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