A hotline to consumers

Article Abstract:

The business model of Pureprofile, a start-up technology company in Australia, involves recruiting large numbers of Internet users who provide information on themselves and their spending habits. The users are invited to participate in various marketing and sales programs based on the feedback shared by them.

Sales & consumption, Computer and Data Processing Services, Services information, Services, Internet, Computer services industry, Information technology services industry, Customer relations, User statistics

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Addressed for success

Article Abstract:

Jeans West, a retailer has that has resulted in an increase of five percent revenue within six months. Members e-mail addresses are used for by the new system for direct marketing.

Services introduction, New Products/Services, Retail Stores, Marketing, Company service introduction, Service introduction, Stores, Company marketing practices, Loyalty programs (Marketing), Jeans West Inc.

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