EBay to launch promotions to its users

Article Abstract:

eBay Inc. has made a deal with America Online; AOL will feature ad banners on the auction site. Considering eBay attracts about 14 million customers a month, advertising on the site has an intoxicating attraction. The Web site insists that auctions are its number one business. AOL and eBay will share a percentage of the revenue, which could be substantial for the 2nd most-visited shopping site on the Internet.

Marketing procedures, Campaigns, Statistical Data Included, Internet service providers, America Online Inc., AOL

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Microsoft, eBay enter Internet alliance

Article Abstract:

eBay and Microsoft are joining to integrate their spheres of influence. eBay wants to give software writers a standard for designing applications linked to its auction site. Microsoft is promoting software for XML Web services. eBay and Microsoft bCentral services would be integrated as would the software giant's .NET services. eBay API project was the jumping off point for the venture. eBay is also accessing Microsoft's Passport online-authentication service.

Prepackaged software, Joint ventures, Management, Computer software industry, Software industry, Microsoft Corp., Internet software, Ballmer, Steve, MSFT

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A marketer's dream; the Internet promises to give companies a wealth of invaluable data about their customers. So, why hasn't it?

Article Abstract:

Web merchants are facing several obstacles in their attempts to collect information from online customers. Users and privacy groups have expressed concerns about the prospect of sophisticated marketers taking advantage of personal data. Another problem consists of placing a higher priority on operational jobs such as credit-card transactions systems or inventory management. The Web merchants can employ different techniques to obtain consumer information. Web sites can succeed in soliciting data from customers, as well as monitor traffic flow. Internet cookies provide more details about a customer's preferences in exchange for more efficient online browsing. Privacy has become a key issue regarding cookies, as some complain about a possible Big Brother scenario. Accuracy is another issue, and Web merchants so far are using more primitive methods of interpreting huge amounts of information.

Services information, Safety and security measures, Internet, Electronic commerce, E-commerce, Data security, Internet/Web technology, Data security issue

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