A matter of trust: Rossin weighs his role in review

Article Abstract:

USTrust's newly hired marketing consultant, Jack Rossin, claims that he was not trying to force out his former partners Greenberg and Seronick of Greenberg Seronick & Partners, who are losing their ad contract with the bank. Rossin will oversee the choice of a new ad agency. Rossin left Greenberg & Seronick suddenly in 1994 after co-founding it 11 years earlier. The $20 million agency has recently lost a contract with Star Market as well, but claims that it is in its strongest position yet.

Commercial Banks, Commercial Banking, Advertising, Advertising and Related Services, Banking industry, Advertising services, Rossin, Jack, USTrust, Greenberg Seronick and Partners

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NEC taps Hill, Holliday

Article Abstract:

NEC Technologies has awarded a $15-million advertising contract to Hill, Holliday, Connors, Cosmopulos. Hill, Holliday was selected over several other agencies after a four-month review. The NEC contract, which includes creative and media buying, is the first high-tech work that the agency has undertaken since its contract with Lotus Development Corp. ended in 1996. The same team that worked on the Lotus contract, including agency pres. Fred Bertino, contributed to the NEC review.

Computer peripheral equipment, not elsewhere classified, Other Computer Peripheral Equipment Manufacturing, Computer Auxiliary Eqp NEC, Computer peripherals industry, Computer peripherals, Hill, Holliday, Connors, Cosmopulos Inc., NEC Technologies Inc.

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Arnold, Sundsvall Sell Sophistication

Article Abstract:

Arnold Communications targets sophisticated drinkers and attempts to position Sundsvall superpremium vodka as a "mind-set" in a national print campaign. Headlines present weighty topics for discussion, such as "To have a second child" and "Sir, I really love your daughter." Such copy appears over elegant images of martinis. The tagline reads: "Vodka to be savored."

United States, Use of services, Contracts & orders received, Distilled and blended liquors, Distilleries, Campaign Launched, Vodka (Raw), Arnold Communications Inc., Vodka, Liquor industry, Sundsvall

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