A new medium for music's message

Article Abstract:

Significant changes will take place soon in the way that people receive music, according to songwriter Neil Finn. He believes that there is a lot of additional margin to be gained from distributing music via the Internet.

Interview, Sound recording industry, Recording industry, Lyricists, Finn, Neil

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Brave! New! Marketing world

Article Abstract:

A description is presented of how marketing may be carried out in the future, in 2010. The reinvention of marketing and the establishment of marketing as a science are ideas which are put forward.

Marketing, Portrayals

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Small-time cooks

Article Abstract:

Issues are presented concerning the factors which can cause the failure of small businesses. The influence of a lack of scenario planning or a lack of opportunity are discussed.

Finance, Column, Small business, Business enterprises

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