A strategy implementation perspective of market orientation

Article Abstract:

The role of market orientation in the context of strategy implementation, especially in the implementation of the premium product differentiation (PPD) strategy is examined. The results support the idea that the market orientation is not the only mediator between the PPD strategy and performance, but may have other mediator like innovative culture.

Market Targeting & Approach, Models, Analysis, Product differentiation, Market strategy

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Does customer interaction enhance new product success?

Article Abstract:

Research into the performance impact of customer interaction in the new product development process is discussed.

Methods, Management, Product development, Customer relations

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Customer satisfaction in industrial markets: dimensional and multiple role issues

Article Abstract:

New research seeks to develop a customer satisfaction measure for industrial customers.

Research, Customer satisfaction, Business-to-business market, Business to business market

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