Sony and Nintendo battle for kids under 13

Article Abstract:

The game wars are about to begin: Sony will spend $140 million to target the under-12 age group that Nintendo dominates; Nintendo will spend $12 million on one title alone, "Legend of Zelda: the Ocarina of Time." Nintendo is also putting a lot of stock in a new Gameboy title, "Pokemon," that was a big hit when test marketed in Japan. Both firms are tying their campaigns to toy makers and fast-food chains as enhancements to the promotions.

Comment:

Company will battle Sony for the under-12 game-players

New Products/Services, Demographics, Promotion, Computer games, Nintendo of America Inc., Sony Computer Entertainment America Inc., Article

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Closer to reality: the internet

Article Abstract:

Companies are designing World Wide Web sites to market their products and services, and while the sites are improving quickly, they are not perfect yet. Internet retailers are improving their sites daily. The technology is becoming more advanced; higher resolution moniters and quicker download capability are making online product display more advanced and effective. The Web sites are attempting to catch up tot he technology.

COMMUNICATION, Communications, Broadcasting and Telecommunications, Management, Internet, Telecommunications industry, Internet/Web technology application, Technology application, Electronic commerce, E-commerce

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