Adding value in the Information Age: uses and gratifications of sites on the World Wide Web

Article Abstract:

Visitors frequently visit Websites that appeal to their personal and social needs. Personal involvement and continuing relationship are found to be significant aspects in the interactive property of World Wide Web sites. A sense of personal approach may help in the development of a parasocial relationship with the visitors to the Web sites. The factor of entertainment as well as the delivery of information that adds value in terms of form and substance should be integrated in planning the design of a Web site.

World Wide Web

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Consumer behavior and unresolved regulatory issues in electronic marketing

Article Abstract:

Decision processes are being affected by interactive media on three varying levels, which signify that different kinds of regulations may be needed. On the first level, media can influence the amount of information that is available but cannot influence its form or content. On the second level, media has an effect on the form and content of information display while the third level shows that media has a significant influence on information processing.

Advertising Management-Electronic Media, Analysis, Management, Interactive media, Electronic marketing

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Amazon moves to ease worry about privacy of customers

Article Abstract:

Customers of Amazon.com have expressed their concerns over a marketing ploy which lists customers purchases and distributes them to other Amazon customers with similar tastes, and these are known as 'purchase circles'. Because of the level of detail Amazon is able to obtain about customers, they can make very clear distinctions about customers buying practices, and this is what disturbs some customers.

United States, Marketing procedures, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Books Mail Order ex Book Clubs, Internet, Privacy, Beliefs, opinions and attitudes, Ethical aspects, Online shopping, Booksellers, Bookstores, Amazon.com Inc., Company marketing practices, Mail order book trade, Consumers, Attitudes, AMZN

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