Adland with added TLC: ad agencies are moving to become kinder, gentler workplaces, to counter the toll of long hours and constant pressure

Article Abstract:

Australian advertising agencies have been placing their staff under increasing pressure over recent years. This has led to a rise in staff turnover rates as burnout levels soar. Agencies are now recognizing the need to address this problem, and efforts are being made to ensure that the workplace is more enjoyable.

Human resource management, Advertising agencies

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The ultimate fight for share

Article Abstract:

Issues are presented concerning the growing pressure which is being put on marketing departments as market competition increases. The influence of shareholders demanding improved market performance is discussed.

Methods, Competition (Economics), Economic aspects, Influence, Marketing, Advertising

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