Arnold helps Choice Hotels woo travelers

Article Abstract:

Choice Hotels has launched a campaign to urge summer travelers to stay in their hotels. The campaign was created by Arnold Worldwide, and is part of a redesign of several of Choice Hotels' brands.

Choice Hotels International Inc., Arnold Worldwide, CHH

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Ads for Goodyear will take a new turn

Article Abstract:

Goodyear Tire & Rubber's new print and television ad campaign carries the theme that life is an ensemble of journeys, usually in cars. The unspoken message conveyed is that people expect to get to their destinations safely. The ads were created by Goodyear's new agency, Goodby, Silverstein & Partners, and are believed to cost about $60 million a year. The humorous approach of the new ads is seen by some analysts as risky, given the recent Firestone tire debacle which has hurt the entire industry.

Tires and inner tubes, Tires, Tire Manufacturing (except Retreading), GT, Goodby Berlin & Silverstein, Goodyear Tire & Rubber Co.

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Advertising: account activity moves at a brisk pace as a variety of advertisers make changes

Article Abstract:

Mirage Resorts Inc. has changed its $30 mil creative account to Korey, Kay and Partners from GSD&M. Western International Media is still the media buyer. General Nutrition Companies Inc. and Rite Aid Corp. have a joint venture to market the Pharmassure brand. Publicis International will handle this campaign. The United States Olympic Committee, with about $10 mil to spend, has retained GSD&M to put a better face on the organization in the wake of the Salt Lake City bribery scandal. The International Olympic Committee has agencies under review for the same reason, with a budget of $100 mil to $150 mil. Martin Agency Inc. will produce TV spots for Kohler Co. The U S Tennis Association retained Fallon McElligott to promote the group, for an estimated $2 mil to $3 mil. Mullen Advertising withdrew from the Sci-Fi Channel Inc. account; Sci-Fi will move those functions in house. Novartis Consumer Health North America moved its $20 mil Gerber account to Ogilvy and Mather Broadcast and Programming U.S.A.

Cable Networks, Vitamin, Nutrient & Hematinic Preps, Pharmaceutical Preparation Manufacturing, Baby Food, Specialty Canning, Pharmaceutical preparations, Cable and other pay TV services, Account Activity, Canned specialties, Cable TV Networks NEC, Plumbing fixture fittings and trim, Plumbing Fixture Fitting and Trim Manufacturing, Bath & Shower Fittings, Cable television broadcasting industry, Contracts, Fallon McElligott, Baby foods, Dietary supplements industry, Rite Aid Corp., RAD, Publicis International, Cable networks (Television), Baby foods industry, Mirage Resorts Inc., MIR, Plumbing industry, Martin Agency Inc., United States Olympic Committee, United States Tennis Association, GSD and M, Kohler Co., General Nutrition Companies Inc., Bath fittings, Sci-Fi Channel Inc., Novartis Consumer Health Inc., GNCI, Korey, Kay and Partners, Ogilvy and Mather Broadcast and Programming U.S.A.

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