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Advertising industry

Article Abstract:

The improved global economy has helped stocks in the advertising industry increase in value in 1999 and the troubled economic areas are beginning to improve and this having a good effect on the US. The growth of non-traditional business areas related to advertising and the continued consolidation within the industry are the two most notable trends during the year, and this is positive, also. Investors need to select stocks of the larger companies which will most likely benefit from the ongoing economic trends.

Author: Schwartzman, Todd A., Plummer, Rick S., Brachman, Steven, Gallen, David
Publisher: Value Line Publishing, Inc.
Publication Name: The Value Line Investment Survey (Part 3 - Ratings & Reports)
Subject: Business, general
ISSN: 0042-2401
Year: 1999

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Advertising industry

Article Abstract:

Stocks in the advertising industry have outperformed the market and have become timely in 1999, and this is expected to continue into the year 2000. Many advertising agencies are branching out into new disciplines and media in response to client needs, and industry growth through mergers and acquisitions is also expected to continue. Value investors may need to seek stocks elsewhere, but this industry is suited for those who are momentum oriented.

Author: Schwartzman, Todd A., Plummer, Rick S., Brachman, Steven, Gallen, David
Publisher: Value Line Publishing, Inc.
Publication Name: The Value Line Investment Survey (Part 3 - Ratings & Reports)
Subject: Business, general
ISSN: 0042-2401
Year: 1999
Advertising, Advertising and Related Services, Advertising services

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Advertising industry

Article Abstract:

The year 2001 has been challenging for the advertising industry with the US in recession and the terrorist attacks of Sep 11, 2001. Diversification is likely to be the most important factor for the industry's recovery. Omnicom is the best selection for advertisers in late 2001.

Author: Plummer, Rick S., Gallen, David, Nakashian, David
Publisher: Value Line Publishing, Inc.
Publication Name: The Value Line Investment Survey (Part 3 - Ratings & Reports)
Subject: Business, general
ISSN: 0042-2401
Year: 2001
Direct Mail Advertising, Direct Mail Advertising Svcs, Direct mail advertising services, Industry Overview, Marketing industry, TMP Worldwide Inc.

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Subjects list: United Kingdom, Statistical Data Included, United States, Advertising agencies, Securities, Omnicom Group Inc., OMC, WPP Group PLC, ADVO Inc., Interpublic Group of Companies Inc., True North Communications Inc., AD, HHS, IPG, TNO, Harte-Hanks Inc. (San Antonio, Texas), OSI, Infinity Outdoor Inc. (Phoenix, Arizona)
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