After the ad break

Article Abstract:

The changing trends in advertising industry are discussed. The industry is witnessing a massive transformation because of technology. Consequently, it can no longer be remain content at 30-second advertisement breaks on televisions. Web sites and blogs are going to rule the roost and the advertising industry must upgrade itself with the new set of skills if it wants to be in the game. The changing trends in market research are also discussed.

Advertising, Methods, Marketing industry, Industry forecasts

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Look and learn

Article Abstract:

The details on eye-tracking technology, which is used by Australian supermarkets to observe consumer purchasing trends, are presented.

Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Usage, Consumer preferences, Infrared equipment

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Golden oldies

Article Abstract:

The baby boomers are a segment which is often negelcted by the marketers. The ways of marketing to them is disscussed.

Economic aspects, Demographic aspects, Target marketing, Baby boom generation

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