Alcohol firms boost online ads to youth

Article Abstract:

Cartoons, motion video, brand-name merchandise, games, contests and language that has appeal for youth are all tactics being used on the Internet by beer and liquor companies. A study was done by the Center for Media Education which found such sites had almost doubled in the past year, and that the pushers make very little effort to prevent kids from accessing the sites. The FTC has asked companies to provide it with details explaining how they are cooperating with voluntary codes.

Comment:

Wine companies are being the most responsible about their Online advertising as opposed to beer and liquor companies

Research Findings, Distilled and blended liquors, Liquor, Distilleries, New Electronic Marketing, Beer & Ale, Demographics, Ethics, Young adults, Ethical aspects, Popular culture, Alcoholic beverages, Industry self regulation

---

Philip Morris taps old formula to help boost Miller Lite brand

Article Abstract:

Miller Brewing is aiming to make its advertising reach the ubiquitous, just like the brand itself. The new campaign by Fallon McElligott is targeting everyone of drinking age rather than just 20-something males. Celebs in the new ads include Rebecca Romijn-Stamos, Rick Reilly, Mitch 'Wild Thing' Williams, Lee Smith, Bobby Rahal and Dan Fouts.

Comment:

Reviving formula of old campaign needs to revive sales

Television, Account Activity, Campaign Themes, Light Beer, Fallon McElligott, Brewing industry, Breweries, Beer, Miller Brewing Co.

---

Similar abstracts:

• Abstracts: Carnival's cruise line pleads guilty to oil pollution. Promus Hotel taps Norman Blake as its chairman, president and CEO
• Abstracts: Arthritis-drug ads won't name product. Cargill searches for a corporate identity. Monsanto brings 'Genetic' ads to Europe
• Abstracts: Disney to buy Infoseek stake for Web help. Kirk Kerkorian to hold 90% of MGM after buying the 25% held by partner
• Abstracts: CBS to sell nonmedia lines to consortium. CalEnergy to buy MidAmericn Energy. AlliedSignal's bid for AMP isn't a surprise to everyone
• Abstracts: Coke revisits its emotional ads of the '70s. Pepsi unveils new advertising effort, scraps 'Generation Next' campaign

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.