An empirical investigation of the linkages among relationalism, environmental uncertainty, and bureaucratization

Article Abstract:

Analysis of the relationship between the factors of environmental uncertainty, relationalism, and distribution channel structure in the pharmaceutical sector reveals a transitory process. Relationalism has been found to ameliorate awareness of bureaucratization and uncertainty and vice versa. Results also indicate that both bureaucratization and relationalism have negative effects on each other while environmental uncertainty and bureaucratization reinforce each other.

Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Drugs, Pharmaceutical industry, Distribution, Distribution channels, Uncertainty (Information theory)

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Ethics and social responsibility in marketing: an examination of the ethical evaluation of advertising strategies

Article Abstract:

An analysis of the ethical evaluation of advertising strategies reveals that individual autonomy, consumer sovereignty and product nature are critical variables. Data was gathered using questionnaires submitted to 3,000 randomly selected marketing practitioners. Results indicate that ads targeted at less autonomous and less sovereign individuals are less ethical and that ads for nonharmful products are more ethical than those for harmful products.

Advertising Management NEC, Evaluation, Marketing, Ethical aspects, Advertising, Marketing management, Business ethics, Marketing communications

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An investigation of relationalism across a range of marketing relationships and alliances

Article Abstract:

A series of hypotheses were proposed to promote better understanding of cooperative processes in different organizational forms. Involvement, role integrity and power demonstrate higher relationism in alliances. Formalization, solidarity and flexibility, on the other hand, can not be easily detected. Practitioners must realize that generalizations concerning the relationalism of elements may not be appropriate.

Strategic alliances (Business), Relationism, Relation (Philosophy)

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