Apple Computer slashes prices on its portable

Article Abstract:

Apple Computer Inc cuts the price of its Macintosh Portable microcomputer by 15.3 percent, to $5,499. The price of a version with fewer features is cut 17.2 percent, to $4,799. Analysts think price cuts will improve sales, but Apple's product remains more expensive than comparable machines from other manufacturers. 'The discounts aren't enough,' says Bruce M. Lupatkin, an analyst at Hambrecht & Quist. Apple's 16 pound portable is considered both too heavy and too bulky. Competitors offer slimmer, lighter models for as much as one-third less. Some analysts have cut back their forecasts of sales. Industry observers think Apple Computer might design another machine, contracting with another company to build it. Sony Corp is mentioned as a possible builder.

Laptop computers, Portable computers, Sales, Laptop/Portable Computer, Competition, Apple Macintosh Portable (Portable computer), Apple computers

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PC makers try to ease shock of a slowdown

Article Abstract:

The microcomputer industry is preparing for difficult economic times, which are expected in the coming months. How badly the industry will be hurt is a matter of debate among analysts. Some feel the downturn has already started. IBM reports slow sales in Jul and Aug of 1990, and some second-tier manufacturers also report slow sales. Analysts say that poor sales of Intel 80486-based computers signifies hard times approaching. Some analysts believe the industry can pull through a recession unharmed. They point to the strong earnings of Microsoft Corp and Intel Corp, and they note excitement generated by new products from Apple and Compaq Computer Corp. Most analysts agree that retail computer outlets will be hurt by a recession.

column, Industry Analysis, Recession, Demand

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Pricing in PC market turns vicious; slack demand stirs deep cuts from retailers

Article Abstract:

With growth in demand for microcomputers nearly stopped, dealers are cutting prices and are offering some of the best deals seen in years. Microcomputers from IBM and Apple Computer, which are the two biggest manufacturers, are priced 30 percent to 45 percent off list price. Big customers, such as PG and E can get even better deals, taking bids on microcomputer orders and choosing the lowest bidder. Some observers think the shift to deep discounting could be permanent: 'You either learn how to be low-cost or you die,' says Edward Anderson, chief operating officer at ComputerLand Corp, one of the nation's largest chains.

Computers, peripherals & software, Prices and rates, International Business Machines Corp., IBM, AAPL, Distribution channels, Apple Inc., Retail/Reseller Channel

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