Microsoft takes low profile in Mac ads

Article Abstract:

Microsoft Corp. is promoting its Office:Mac software suite in a $10 mil ad campaign. The software is a version of Microsoft Office 2001 designed to run on Apple Computer machines. The ads have an image of a user and little text, much like recent Apple iMac ads. The software is packaged in a distinctive round container. The Microsoft logo is given less prominence than Office:Mac. Microsoft invested in Apple in 1997. A Microsoft survey of 1,000 consumers revealed that many were unaware Microsoft made software for Apple computers.

Marketing procedures, Campaign Launched, Marketing, Apple Computer Inc., AAPL, Brand name products, Brand names, Company marketing practices

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Merged Phone.Com sheds dot-com name

Article Abstract:

Phone.com Inc. and Software.com Inc.have merged. The merged operation will be known as Openwave Systems Inc. Foote, Cone and Belding is handling a $1 mil camaign to promote the telecom software company.

Use of services, Advertising agencies, Organizational history, New orders received, Advertising Activity, Corporate Images, Account Activity, Internet software, Names, Internet access software, Phone.com Inc., Software.com Inc., Openwave Systems Inc., Foote, Cone and Belding

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As rivals retrench, Microsoft muscles in on their home turf; looking beyond the PC, it gains in such markets as hand-helds, servers

Article Abstract:

Microsoft Corp., relatively unscathed by the economic downturn in comparison with other high-tech firms, is using its position of strength to go after the markets of its weakened rivals with its new products, such as software for servers, online services and hand-held computers. It hopes too to make inroads in corporate-computing markets with its more reliable Windows 2000 operating system and its new Pocket PC 2002 hand-held software package. In the Internet portal market, MSN is gaining on America Online, and aggressively outspends rival Yahoo! Inc. on marketing, as well as using its Internet Explorer Web browser to direct users to MSN.

Telemarketing Services, Telemarketing Bureaus, Business services, not elsewhere classified, Product information, Marketing industry, Telemarketing, Aegis Communications Group Inc. (Irving, Texas), AGIS

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