Assessing the validity of secondary data proxies for marketing constructs

Article Abstract:

A study is conducted to explore the benefits and costs raised by the use of secondary data indicants as proxies for studies in marketing strategy and channel contexts and to specify procedures by which the construct validity of these proxies can be assessed. It is argued that judicious selection of an approximate proxy and careful assessment of the proxyEs performance within a theoretically specified nomological network of constructs can provide compelling evidence of construct validity.

Market Survey Techniques, Market surveys

---

Market orientation and business performance in a Chinese business environment

Article Abstract:

A study is conducted to examine the nature of the correlational relationship between market orientation and company performance using sample data from firms engaging in China trade in Hong Kong. Results show a significant difference in the performance of China trade companies that are market-oriented and those that are not market-oriented, thus showing positive correlation between market orientation and business performance.

China, Review of past year, Business conditions

---

Identifying the determinants of value creation in the market: a competence-based approach

Article Abstract:

A method for translating market demands into company competencies and identifying the determinants of value creation in a given market is described. The study contributes to an increased understanding of the complex relationship between market and company and to the development of methodological approaches to determining the creation of market value in a specific situation.

United States, Methods, Management, Management techniques

Similar abstracts:

• Abstracts: Including the value of time in design-for-manufacturing decisions making. A model of new product development: an empirical test
• Abstracts: Strategic use of secondary market for retail consumer goods. The growing strategic importance of end-of-life product management
• Abstracts: On assuring valid measures for theoretical models using survey data. AOL Time Warner, Terra Lycos, Vivendi, and the transformation of marketing
• Abstracts: An instrument for assessing the organizational benefits of IS projects. Experiential and informational knowledge, architectural marketing capabilities, and the adaptive marketing capabilities, and the adaptive performance of export ventures: a cross-national study
• Abstracts: A DEA framework to assess the efficiency of the software requirements capture and analysis process. Conceptualizing structurable tasks in the development of knowledge-based systems

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.