SHARING THE LIMELIGHT

Article Abstract:

Master Card International has found that teaming up with Discovery Channel's Eco-Challenge race allows them to target a particular market in an aggressive way. The Eco-challenge race takes place in rugged areas and Master Card uses those locations in their advertising campaigns.I addition to the advertising spots, Master Card does promotional tours in malls which garner both media and consumer attention.

Commercial Banks, Commercial Banking, Radio, TV, publisher representatives, Media Representatives, Bank Credit Cards, Advertising, Media Use, Radio & TV Advertising, Television broadcasting industry, MasterCard International Inc., Credit and debit card industry, Credit card industry, Broadcast advertising

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AHEAD OF THE PACK

Article Abstract:

Snapple,a maker of premium juice and teas, has started advertising and promotional campaigns with a heavy emphasis on cable TV. Turner Broadcasting and Snapple have teamed up on a campaign which combines advertising and donations to the homeless in areas where the promotion takes place. Snapple uses many cable networks in order to target their particular market.

Strategy & planning, Beverages, Alliances, partnerships, Nonalcoholic Beverages, Soft Drink and Ice Manufacturing, Marketing, Donations, Cable television broadcasting industry, Beverage industry, Non-alcoholic beverages, Goodwill Games, Turner Broadcasting, Snapple, TBS SuperStation

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