BMW pitches to the rich

Article Abstract:

BMW Australia is catering to the rich buyers in the prestige automobile market with the introduction of two new coupes in its 3-Series range. The 323Ci sells for $73,900 and the 328Ci is $93,300. Standard features on the six-cylinder automobiles include eight airbags, automatic stability, and full leather. BMW's targeting of the rich segment has increased sales in that niche market from 7270 in 1994 to 9318 in 1998. However, the goods and services tax may dramatically affect sales and production.

Germany, Hardtops, Statistical Data Included, Management, Economic aspects, Product introduction, BMW AG, Consumption taxes, BMW 3-Series (Automobile), BMW Australia Ltd., Coupes (Automotive)

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Detroit and Stuttgart say g'day

Article Abstract:

The operational integration of Daimler and Chrysler has been a daunting job, but the two cultures are now beginning to mesh and expand. As of March 31, 1999, 10% of the 110 integration projects have been completed. One of the most important is the "Brand Bible" project, which deals with product positioning, marketing strategy, and sales targets. The company has a 5% share in the Asia/Pacific markets, but the goal is 20-25% by 2009.

DCX, Daimler AG

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Image problems test the Hyundai budget

Article Abstract:

Hyundai Motor Co Ltd and Astre Automotive Australia, distributor of foreign automobiles in Australia, have spent $30 million on marketing the Hyundai Sonata GLS model. Astre reported profits of $53.5 million in 1997, although its Chrysler/Jeep subsidiary appears to be losing money. Hyundai hopes to increase annual sales to 12,000 for Sonata, which is available in three sizes.

Motor Vehicle Dealers, Motor Vehicle and Parts Dealers, New and used car dealers, Foreign-Make Autos, Automotive dealers, Hyundai Motor Company Ltd., Automobile dealers, Foreign cars, Astre Automotive Australia

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