Beeline to recognition

Article Abstract:

Word-of-mouth recommendation is the most powerful marketing strategy but it does not guarantee that a customer would tell his friends about a product. The solution lies in the bees or people who like spreading the news about new products and they are the critical link in harnessing the power of influence and creating a demand.

Venture Analysis, Evaluation, Business enterprises, Strategic planning (Business)

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Video games hit the jackpot

Article Abstract:

Video games are the revolutionary product of the 2000s, and sales of video game products in Australia rose 39% to $825 million in 2002. The Sony PlayStation 2 and Microsoft Xbox consoles are popular with consumers because they can play DVDs as well as video games.

Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Electronic Games, Finance, Column, Video game industry, Video games, Video games industry, Sony Playstation 2 (Computer-based entertainment system), Microsoft Xbox (Computer-based entertainment system)

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Tune in and sell out

Article Abstract:

The music business is in trouble. Recent figures of global music sales are a big disappointment. To find new revenue streams the music industry is working closely with marketers to turn music into an advertising vehicle.

Entertainers & entertainment groups, Music industry

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