Beer war goes upmarket

Article Abstract:

Premium beer sales in Australia are on the rise, and that translates into profits for both of the country's large and competitive brewers: Carlton and United Breweries Ltd. (CUB) and Lion Nathan Ltd. On decline from 1990 to 1996, beer sales in 1999 to September are up 1.2%. Premium beers represent 6% of national consumption with sales up 20% since September 1998. Lion is attempting to break into the solid Victorian market of CUB.

Premium Beer, Statistical Data Included, Market share, Specialty beers, Lion Nathan Ltd., Carlton & United Breweries Ltd.

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To be sure, Guinness sticks to a quirky campaign

Article Abstract:

Guinness Australasia have introduced their own advertising campaign specifically made for the Australian market. The company intends to spend $2 million on advertising in 2000, an increase of $0.7 million from 1999.

Beer & Other Malt Beverages, Malt beverages, Advertising, Guinness Australasia

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Beer's hot contest

Article Abstract:

Beer makers are bracing themselves up for fierce summer market of 2004-05. Premium beers have witnessed rapid growth in the last few years. A detailed study of the brands and the markets is presented.

Market information - general, Forecasts, trends, outlooks, Marketing procedures, Distilled and blended liquors, Beer & Ale, Standard Beer, Beer, Wine & Liquor, Whsle, Beer, Wine, and Distilled Alcoholic Beverage Wholesalers, Forecasts and trends, Marketing, Supply and demand, Alcoholic beverage industry, Market trend/market analysis, Company marketing practices, Beer

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