Bonlac's long life makes waves

Article Abstract:

Bonlac Foods Ltd. in April 1999 introduced Wave, a flavored milk drink, without any advertising. Bonlac's strategy was to expand the dairy beverage market rather than covet market share. Wave's initial success was due to its attractive packaging, and point-of-sale exposure. Bonlac spent $20 million on an ultra-heat treatment that was necessary to transport supplies of the long-life product. Bonlac is considering spending $2 million for an advertising campaign for Wave.

Fluid Milk Manufacturing, Fluid milk, Flavored Milk Drinks, Statistical Data Included, Product introduction, Milk, Bonlac Foods Ltd., Bonlac Foods Wave (Milk)

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The white-coat brigade

Article Abstract:

The need for Australian dairy sector to innovate products is discussed. The plans of Fonterra to establish reasearch center in Australia are presented.

Strategy & planning, New Zealand, Dairy Products, Planning, Technology application, Company business planning, Fonterra Co-operative Group Ltd.

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An intriguing drop

Article Abstract:

Innovations to be made in wine markets so as to improve its sales are discussed.

Marketing procedures, Innovations, Wine industry, Wineries, Company marketing practices

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