Boston Herald sets big makeover in bid to lure readers and ads

Article Abstract:

The Boston Herald has set Monday, August 21, 1998, as its makeover date. That is when it will tone down the tabloid headlines and give its front page a more conservative look. The paper that rivals the Boston Globe also plans to add color, hire more reporters, and increase both local and national coverage. Matthew Storin, editor at the Globe, says this makeover has been been going on for the last 20 years. Circulation differences are quite significant; the Globe's Sunday circ is 749,000 to the Herald's 186,000. The Herald hopes to change those figures with the makeover.

Comment:

Newspaper gives up the tabloid front page for more conservative approach in attempt to improve circulation and respect

Newspaper Publishers, Geographic, Daily & Sunday Newspapers, Design/Copy, Daily newspapers, Article, Boston Herald

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Teen-magazine boom: beauty, fashion, stars and sex

Article Abstract:

Time Inc. has had a People magazine for teens, called Teen People, on the newsstands for about one year and now it sells about 1.2 million copies per month, more than Vogue or Vanity Fair, but fewer than its direct competitors for teen-readers. Nonetheless, advertisers are very interested because of the high spending rate of teens and/or their parents. P&G, Estee Lauder, Kellogg, Avon and many others know the value of pitching teens in a hip magazine. Time claims Teen People's success is an unexpected surprise, but are happy with getting the People audience primed.

Print Media, General & Consumer Periodicals, Time Inc., General interest magazines

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What nerve! Rival challenges Martha Stewart

Article Abstract:

Barbara Smith is making a name for herself as the alternative to Martha Stewart. B. Smith has restaurants, a television show, projects that people can actually achieve and a magazine that will premier around Mothers' Day 1999. American Express is partnering with the African-American woman of style. The credit card membership list could help magazine sales.

Special Interest Periodicals, Direct Marketing, American Express Co., AXP, Special interest magazines, B. Smith Style

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