Bozell Gets Certified

Article Abstract:

Bozell Worldwide's office in Southfield, MI has earned its ISO 9001 certification, a standard for business management and quality of services. Chrysler Corp., Bozell's biggest account, suggested that it acquire the certification. Bozell did not initially comply with ISO 9001 standards because its creative processes differed from those used by manufacturing companies. The standard was developed by Switzerland's International Organization for Standardization.

United States, Strategy & planning, Company Planning/Goals, Advertising, Achievements and awards, ISO 9000 (Standard), Bozell Worldwide

---

Lost in cyberspace: Ogilvy & Mather Interactive tries to regroup

Article Abstract:

Ogilvy and Mather Interactive (OMI), once the leader in the on-line advertising field, is struggling to regain its competitiveness. Troubled since the departure of group founder Martin Niesenholz in 1994, OMI already has laid off 15 of 40 employees. Ogilvy and Mather Worldwide, the agency's corporate parent, is committed to restaffing OMI and has committed $10 million to creating a new media company.

Ogilvy and Mather Interactive

---

A cooperative venture

Article Abstract:

Chrysler Corp. vice president of marketing John MacDonald wants Chrysler and its roster of advertising agencies to work more closely together, in the hopes of facilitating brand equity goals through a cooperative relationship. Chrysler's agencies include BBDO, which handles the automaker's Dodge accounts and Bozell, which handles the Chrysler/Plymouth, Jeep/Eagle and corporate accounts.

Motor vehicles and car bodies, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Marketing

Similar abstracts:

• Abstracts: Control modes in international service operations: the propensity to franchise. The persistence and transfer of learning in industrial settings
• Abstracts: Processes with nearly-sequential routings: a comparative analysis. Workplace safety: a call for research
• Abstracts: Loans That Come Full Circle. Leaving no stone unturned. Capital ideas for financing
• Abstracts: Contextual analysis of performance impacts of outcome-based incentive compensation. Applying process knowledge for yield variation reduction: a longitudinal field study
• Abstracts: Intel's net doubles on overseas demand; corporate orders also fuel fourth-quarter results; revenue jumps 41%. California measure causes silence in Silicon Valley

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.