Branding alarms Bell Partners

Article Abstract:

Sydney based Bell Partners Accountants and Business Advisors are ranked as one of the top 100 accounting firms in Australia. However, another firm called Bell Partners that is based in Melbourne with not so impressive record is now becoming a thorn in the Sydney based firm's leg. The importance of branding and protecting business name is discussed.

Management dynamics, Organizational nomenclature, Management, Names, Brand name products, Brand names, Company business management

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Middle-market squeeze

Article Abstract:

The auditing market grabbed by Big Four, an accounting firm, from the mid-tier firms is discussed. The new ways adopted by the big firms of Australia to increase their market share in the auditing market is also discussed in this context.

Rankings

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