2 book giants in global deal to sell titles via Internet

Article Abstract:

Barnes & Noble and Bertelsmann A.G. have planned agreement to distribute books via Barnes & Noble's electronic subsidiary, Barnesnoble.com. Through this arrangement, the German publisher will pay $200 million for a 50% stake in Barnesnoble.com. The two partners will also invest about $100 million into the venture, one which Barnes & Noble chief executive Leonard Riggio believes will ultimately enable any book buyer to purchase any title on the planet in a variety of languages. Bertelsmann chairman and chief executive Thomas Middelhoff stated that the new arrangement would have no effect on the management of his company, which will remain decentralized.

Comment:

Barnes & Noble, Bertelsmann, form JV to sell books electronically

Joint ventures, Company Planning/Goals, Video Retailing Service, All Other Information Services, New Electronic Marketing, Channels of Distribution, Home shopping, Bertelsmann AG, Barnes & Noble Inc., Article

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For sale: on-line bookstore's recommendations

Article Abstract:

Online bookseller Amazon.com is coming under scrutiny for marketing practices that may be damaging to their own reputation and misleading to consumers. When patrons are shopping online, they are given recommendations by Amazon.com staff which they believe to be unbiased opinions. However, it has come to light that some publishers are paying for the privilege of being on the "recommended" list. A title on this list can sell thousands of copies and publishers are willing to pay Amazon.com to have their titles recommended.

On-Line Information Services, Marketing procedures, Videotex & Teletext, Telegraph & other communications, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Management, Marketing, Online services, Internet services, Online information services, Mail-order industry, Mail order business, Amazon.com Inc., Internet/Web advertising, Internet advertising, Company marketing practices, AMZN, Online information service

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