Bringing them back for more

Article Abstract:

Small businesses are finding that punch card promotions can help develop repeat customers. Customers are given cards with a certain amount of squares on them, which are punched out each time they come back. when all the squares are punched out, the customer gets something for free.

Usage, Sales promotions, Punched cards

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Be your own wordsmith

Article Abstract:

Writing an effective brochure involves identifying the target audience and the purpose of the brochure, using an outline and eye-catching graphics and emphasizing product benefits or key selling points. Other tips include making the copy brief and easy to read.

All Other Publishers, Book publishing, Pamphlet Publishing, Design and construction, Marketing communications, Pamphlets

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Minding your own niche business

Article Abstract:

A niche business in one where a small business targets a small segment of a larger market. Entrepreneurs who want to enter a niche market should offer specialized merchandise or services. Several niche businesses are profiled.

Marketing research, Market research, Target marketing

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