Buying Xylogics would gain technology for Bay Networks

Article Abstract:

Bay Networks announces a $330 million buyout of Xylogics. Bay Networks' products focus on networked computers, and the acquisition of Xylogics will give Bay Networks the remote access products it needs to complete its product line. The announcement generated an 32% increase in Xylogics' stock to $48.75, up $11.75, while Bay Networks' stock fell to $48.875, down $1.375. The market for remote access technology is forecast to grow to $1 billion in 1998, up from the $345 million it generated in 1994. Bay Networks already sells Xylogics technology in its products and decided that buying the technology would be faster than trying to develop it. Xylogics earns about $61 million annually and will remain a separate business unit, with access to the support and distribution services of Bay Networks. Bay Networks earns $1.3 billion per year and is the second-largest manufacturer of routers, switches and other networking products.

Data Processing Services, Data processing and preparation, Remote Computing Services, Computer networks, Mergers, acquisitions and divestments, Information technology services, Remote access (Computers), Xylogics Inc., Company Acquisition Merger, Bay Networks Inc., Company Business And Marketing, XLGX

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Wang and Microsoft: foes turn into allies

Article Abstract:

Microsoft and Wang Laboratories have formed a broad technical, service and marketing agreement after settling a long-standing patent infringement lawsuit. The agreement will allow Microsoft to incorporate Wang's imaging software on future versions of Microsoft's Windows NT and Windows 95 operating systems for no extra charge. Microsoft officials say that the imaging software would not be included in the first versions of Windows 95 but that the company hopes to add the software by the end of 1995. The two companies will also jointly develop and market technology that will encourage other software companies to develop applications for imaging and workflow software. Microsoft is naming Wang as its preferred vendor of imaging software and Wang will become an authorized vendor of support and services for Microsoft products.

Computer peripheral equipment, not elsewhere classified, Other Computer Peripheral Equipment Manufacturing, Image Processing Equip, Computer software industry, Software industry, Product development, Microsoft Corp., Contracts, MSFT, Image processing equipment, Imaging systems, Cooperative agreement for product development, Alliances and partnerships, Wang Laboratories Inc., Imaging Technology, WANC

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How did a small company turn itself into a powerhouse of data storage systems? In part, through its marketing

Article Abstract:

EMC Corp. applied 'radical marketing' to its mission and ended up being an $800 million player in mainframe data storage as a result. Now its share of the large external storage systems market is 35% compared with IBM's 22% share. Through customer service to the extreme and its RAID technology, it uses customers like BankAmerica, Chase Manhattan and L.L. Bean to win itself new customers.

Comment:

'Radical marketing' and technology are the tools the company uses to sell itself

United States, Marketing procedures, Marketing/Advertising Methods, Computer Storage Device Manufacturing, Memories & Storage Devices, Computer storage devices, Business to Business, Marketing, Abstract, Computer peripherals industry, EMC Corp. (Hopkinton, Massachusetts), Information storage and retrieval, EMC

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