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Business, general

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Bye, Bye Banner? Schwab Strategy Disses Clicks

Article Abstract:

Charles Schwab and Co. cuts down on web banner advertising in favor of more strategic contracts for long term relationships with online services. Schwab would rather advertise on web sites specifically aimed at a certain target group than to be one of a number of banners on a more general service. Some see potential of missing many new accounts by limiting scope of advertising.

Author: Warner, Bernhard
Publisher: The Nielsen Company
Publication Name: ADWEEK Midwest Edition
Subject: Business, general
ISSN: 0276-6612
Year: 1998
Advertising, Financial Services, Finance and Insurance, Financial services industry, Charles Schwab & Company Inc.

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Investors Go Global

Article Abstract:

Worldly Information Network launches a new online service for international investors. It's new web site, worldlyinvestor.com, which is accommodated by America Online, gives investors 24-hour coverage of stocks and trends of global markets and companies. The site was designed by San Francisco-based Organic and managed by AdForce of Cupertino, Calif.

Publisher: The Nielsen Company
Publication Name: ADWEEK Midwest Edition
Subject: Business, general
ISSN: 0276-6612
Year: 1998
Services introduction, Worldly Information Network Inc.

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XOOM.com

Article Abstract:

Xoom.com delivers new service on web site. Members will be able to search Parable's ThingSearch database, full of clip art and other images.

Publisher: The Nielsen Company
Publication Name: ADWEEK Midwest Edition
Subject: Business, general
ISSN: 0276-6612
Year: 1998
General services, XOOM.com Inc.

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Subjects list: United States, Internet services, Services, Online services
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