Can aging Playboy bunny lure women?

Article Abstract:

Playboy Enterprises Inc., headed by chairman and CEO Christie Hefner, wants to increase its reading audience of 18-34 year old women who are pro-sex. This goal rankles some, puzzles others. Improving readership would improve ad revenues. The company hopes and expects to improve the female demographics through its cable and pay-per-view TV channels and its online business. Plans to expand and enhance the Website might include partnering with other publications or women's groups.

Company Planning/Goals, New Products/Services, New Electronic Marketing, General & Consumer Periodicals, Planning, Abstract, Playboy Enterprises Inc., PLA, General interest magazines, Hefner, Christie

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Conde Nast to Russians: Let them read Vogue

Article Abstract:

Russia's economy is floundering and its political situation remains unstable just as Vogue magazine gets onto Russian newstands. Vogue is selling its issues for approximately $3.50 per copy. This price is contingent upon the unstable ruble. Conde Nast Publications Inc. business plans in Russia have been affected by Russia's problems. The company cancelled a long-planned September 10, 1998 gala in Moscow for over 400 people.

Comment:

Business plans in Russia have been affected by Russia's economic and political problems

Media Planning/Goals, Book Publishing, Book Publishers, Geographic, Russia, Conde Nast Publications Inc., Article, VOGUE

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Cosmopolitan is to get even sexier image

Article Abstract:

Under new editor Kate White, Cosmopolitan plans to create a more provocative product for today's women. Women in the 1990's are more interested in discussion of sexual matters and this is apparent as more women's periodicals begin to include more features on these topics. However, the magazine wants to do this while retaining its advertiser base and circulation, that is higher than most of its competitors.

Women's Periodicals, Women's magazines, Sex in mass media, Media sex, Cosmopolitan (Periodical), White, Kate

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