Chance, imitative, and strategic antecedents to multimarket contact

Article Abstract:

Evidence suggests that multimarket contact is a result of chance market contacts among competing firms using uncoordinated strategies as well as strategic attempts to create multimarket contact based on insight learned from experience. This finding is demonstrated by the results of an empirical study of the evolution of dyadic multimarket contacts among commuter airlines in California during 1979-1984. Multimarket contact also arises from vicarious learning associated with multimarket contact and trait-based imitation unrelated to multimarket contact.

Marketing, Marketing management, Organizational behavior, Regional airlines, Local service airlines

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Taking stock of networks and organizations: A multilevel perspective

Article Abstract:

A research on the antecedents and consequences of networks at the interpersonal, interunit, and interorganizational levels of analysis are reviewed. Current theoretical and empirical trends are evaluated along with the guidance on the future research that highlights the importance of investigation of cross-level network phenomena.

United States, Science & research, Evaluation, Organizational research, Interpersonal relations, Business networks (Social groups)

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