Changing of the guard, and coverage, at Forbes Magazine

Article Abstract:

James W. Michaels will step down as editor of Forbes on Jan. 1, to become the overseer of editorial projects, and will be replaced by William Baldwin, Forbes' 47-year-old executive editor. In an effort to play catch up with Business Week and Fortune magazines, Forbes will more closely associate itself with the technology industry. In doing so, Forbes will heighten its competition with Fortune, which is considered to have a strong grasp on Silicon Valley commerce, as well as Business Week. Mr. Baldwin is a well known technophile and with cooperation from Richard Karigaard, the new Forbes publisher, the magazine is making a course towards Silicon Valley, exploring not only the pockets of advertisers, but stories as well. Industry consultants say that Forbes seems to have made the strongest recent commitment of any general interest business magazine toward identifying itself as a technology-driven publication.

Comment:

James W. Michaels will be replaced by William Baldwin as editor

Media Planning/Goals, Company Personnel, Business & Professnl Periodicals, Professional journals, Article, Forbes

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At Atlantic Monthly, a tense staff sizes up the new owner

Article Abstract:

A tearful Atlantic Monthly staff were treated to the news of the sale of the magazine by Mortimer B. Zuckerman, owner since 1980. Zuckerman also mentioned, via speakerphone, that editor William Whitworth would be replaced by Michael Kelly. New owner David G. Bradley then arrived at headquarters to assure angry, sad and fearful employees that he would not change the editorial direction, the staff, for now, or the magazine's Boston headquarters. Bradley's National Journal Group has shown a flair for improving intellectual-niche magazines, such as National Journal. The hope for staff and readers of the Atlantic is that Bradley can turn profits for the magazine without compromising its prestigious mission.

Acquisitions & mergers, Media Personnel, Mergers, acquisitions and divestments, Investments, The Atlantic (Periodical), Bradley, David G., Zuckerman, Mortimer B., National Journal Group

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Building on borrowed cachet; Cathleen Black shakes up the culture at Hearst Magazines

Article Abstract:

Magazine publishing is not an easy business in which to stay at or near the top in terms of circulation, advertisers and profits. Hearst Corp. seems to have a formula that works: Cathleen Brown at the helm, overseeing joint ventures. 'Smart Money' is a hot title; Dow Jones & Co. is Hearst's partner. 'Marie Claire' is doing very well at the newsstands; Marie Claire Album S.A. is the partner. 'Talk' is expected to do well though it will compete in a crowded market; Talk Media Ventures is the partner.

Comment:

Partnering is part of the marketing strategy

Planning, Abstract, Joint ventures, Hearst Corp. Hearst Magazines Div.

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