Accelerating new product development: a preliminary empirical test of a hierarchy of implementation

Article Abstract:

Studies have shown that simply accelerating the new product development processes (NPD) will not ensure companies with increased revenue. Companies that want to focus on NPD should carefully evaluate existing product development methods using a hierarchical approach. Moreover, they should develop reliable data on the different changes made in NPD to increase their ability to make the correct production decisions.

Analysis, Product development

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Market Orientation and the New Product Paradox

Article Abstract:

A nomological inquiry is used to analyze the relationship between new product success and market orientation. A significant positive relationship was found; however, success was still dependent on increased market share and breakthrough innovation. Navigating these gatekeepers is discussed.

Management dynamics, Methods, Comparative analysis, Company business management, New technique, Market positioning

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