Commodity model

Article Abstract:

Increased marketing activity in the automobile sector of Australia has made it difficult for the branded cars to command their price. The consumers are more conscious of the price than the brands of the cars that they are purchasing, thereby bringing the car on par with other commodities. Marketing strategies being adopted by different car manufacturers and their areas of focus in such advertising campaigns are also discussed.

Commodity & service prices, Motor Vehicles and Equipment, Prices and rates, Forecasts and trends, Market trend/market analysis, Transportation equipment industry, Product management, Company pricing policy, Automotive industry

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Time to cull

Article Abstract:

The car sales in United States have increased rapidly with the huge discounts offered by various car-manufacturing companies. But the companies are incurring huge losses and some of them are thinking of bankruptcy. The reasons why the companies are having losses are discussed.

United States, Analysis

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The driving force

Article Abstract:

The automobile sales in Australia has reached 376,304 units in year 2003 and is expected to reach 950,000 units in 2004. Consumer dedication and consumer satisfaction are discussed as a new tool for marketing automobiles.

Industry forecasts

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