Compaq chief maps numerous major changes: troubled computer firm's new head to slash costs, expand product line

Article Abstract:

Stunned by third qtr losses of $70.3 million, Compaq Computer Corp announces changes in its corporate structure and strategic planning. Eckhard Pfeiffer replaces Joseph R. Canion as President and CEO of the company and hopes to boost Compaq's profits by changing the way the company markets, designs, prices and distributes computer products in the 1990s. The company will cut costs, introduce new products more quickly and find more distribution outlets. Compaq will also pursue markets it had previously ignored including the education, home and small business computer markets. In order to meet these goals, the company must obtain better deals from suppliers, close down unnecessary facilities and send some production overseas. The company is considering the development of low-priced machines and the utilization of mail-order marketing, and has signed agreements with two third-party service providers to bolster customer service.

Electronic computers, Management, Computer industry, Compaq Computer Corp., CPQ, Product development, Strategic planning (Business), Strategic Planning, Company Profile, Marketing Strategy, Organization Structure, Third Quarter, Pfeiffer, Eckhard

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Chip manufacturer to report a loss for its 2nd quarter

Article Abstract:

Chips and Technologies Inc states it expects to post a loss for its 2nd qtr 1991, ended Dec 31, 1990. The loss will be slight according to the company, which attributes the downturn to declining prices for its mature products and volatile short-term demand for its newer products. Analysts had variously predicted a small profit or a slight loss on the quarter. Analysts say Chips and Technologies is undergoing a shift in its product focus, away from chip-sets and towards higher-priced chips that control sophisticated multimedia functions. The slow quarter is the second in a row for the once fast-growing semiconductor firm.

Semiconductors and related devices, Semiconductor industry, Finance, Financial Report, Second Quarter, Chips and Technologies Inc., CHPS

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