Competing against low-cost countries

Article Abstract:

A survey was conducted by Peter Koerte and Andrew B. Bernard of manufacturing companies in the United States and Germany to determine how foreign companies react when competitors from developing countries arise whose labor costs are extremely low. Results and other details of the survey are discussed.

Germany, Marketing procedures, Product quality, Developing Countries, Manufacturing industry, Manufacturing industries, Economic aspects, Marketing, Surveys, Quality management, Company marketing practices, Labor costs, Labour costs

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Overcoming consumer resistance to innovation

Article Abstract:

The propensity of consumers to resist changes in their preferred goods and services is discussed. The methods of ensuring the acceptability of innovation to consumers through cooperative competition among rival companies are described.

Forecasts, trends, outlooks, Consumer Behavior, Marketing Management, Administration of Marketing, Methods, Forecasts and trends, Market trend/market analysis, Creative ability, Creativity, Consumer behaviour

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