Competitive promotional strategies

Article Abstract:

A model is proposed for examining the equilibrium pricing strategies of brand products that have a monopoly market of loyal customers and a common market of customers who switch brands. The main statistics of interest are the frequency of deals, or the chances that a product is priced below the customers' reservation price, and the depth of the discount below the regular price. There is a discussion of how these statistics varied with brand switching customers' behavior and the size of the loyal market. Two rival firms developed different strategies, depending upon the behavior of the switching population, until a mixed strategy equilibrium was established.

Models, Analysis, Usage, Pricing, Marketing, Marketing models, Coupons (Retail), Discount coupons

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The relation between stock returns and accounting earnings given alternative information

Article Abstract:

There is a relation between stock returns and accounting earnings because the market pays attention to current period information as distinct from earnings. Research into the relation between stock returns and accounting earnings reveals that stock return is dependent on: the time-persistence of earnings; the interest rate used to discount future earnings; and the ability of earnings rather than alternative information to predict future earnings. Results reveal earnings announcements influence stock prices, indicating that past earnings are a reliable predictor of both future earnings and their persistence.

Stocks, Accounting and auditing, Dividends

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