Cost, performance, and value

Article Abstract:

The importance of analyzing cost and performance downstream in business to business marketing and selling is discussed. A study on purchasing practices in new-product development projects further stresses the importance of value analysis to sellers and buyers. It is believed that new-product developers must choose among potential suppliers when designing innovations.

Product standards, safety, & recalls, Standards, Usage, Value analysis (Cost control)

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The middle ground of untapped profits

Article Abstract:

Businesses often forget to tap the customers in the middle level of customer satisfaction distribution. Strategies to reach out to this segment of customers are presented, which in turn will lead to higher profits.

Market segmentation, Customer satisfaction

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Dissecting ingredient brands

Article Abstract:

Branding initiatives of business to business firms are analyzed.

Methods

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