Country road fills its potholes

Article Abstract:

Ian Moir, chief executive of Country Road, an Australian company that designs and makes cotton shirts, feels that marketing can play a pivotal role in increasing the company's sales and hence, has increased the expenditures on marketing. The company, which suffered losses after entering the United States market, is slowly returning to profitability by changing the positioning and structure of the firm with better researched pricing, improvements in production cycle times and more precise distribution.

APPAREL AND OTHER TEXTILE PRODUCTS, Clothing industry, Textile and clothing industry software, Country Road Australia, Moir, Ian

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Artillery in the food fight

Article Abstract:

Australia has a giant food service industry, with an estimated 80,000 food service outlets turning over about $24 billion annually, and the food service outlets don't desire a separate visit from a representative of each product or brand. Hence manufacturers are turning to sales agencies, such as Food Service Associates, with representatives selling a suite of brands in a complete menu to food buyers.

Groceries & Rel Prods Whsle, Grocery and Related Product Wholesalers, Eating places, Groceries and Related Products, Groceries Wholesale, General Line Grocery Wholesalers, Food services, Food distributors

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The small sell

Article Abstract:

The significance of effective marketing strategy, for the success of small and medium size enterprises, is examined.

Business success, Customer relations, Small and medium sized companies

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