Bull's Zenith to buy 19.9% of Packard Bell

Article Abstract:

France's Cie des Machines Bull will buy a 19.9 percent stake of Packard Bell Electronics Inc. Under the pact, the Bull subsidiary, Zenith Data, and Packard Bell will jointly develop and manufacture microcomputers. Zenith Data will supply Packard Bell with private-label versions of its notebook and subnotebook computers. The alliance will enable Bull to be better positioned in the mass merchandising market, in which Packard Bell is a pioneer. Packard Bell stands to gain more cash and better products from the alliance, particularly in the notebook computer arena. Packard Bell failed at a public offering attempt in 1992, but expects its new alliance to enhance its position should the company wish to attempt another offering in the future.

Electronic computers, Planning, Computer industry, Investments, Compagnie des Machines Bull, Strategic Planning, Cooperative Agreements, Zenith Data Systems Corp., Packard Bell NEC Inc.

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Extreme skiing meets extreme product placement

Article Abstract:

For serious skiers and snowboarders, going to a Warren Miller Entertainment film is like going to church, according to one avid fan. Or another, being in one of Warren Miller's films is like playing baseball for the Yankees. Even his competition admit that he has the skiing, snowboarding film marketing wrapped up in his velvety voice and exclusive agreements with top skiers and resorts around the world.

Comment:

Warren Miller's velvet voice is expected to reap the film co./marketing machine around $13 million this year

United States, Marketing procedures, Marketing/Advertising Methods, Global Marketing, Advertising Activity, Motion picture & video production, Motion Picture Production, Motion Picture and Video Production, Account Activity, Demographics, Channels of Distribution, Spokesperson, Out-of-Home Advertising, Methods, Marketing, Abstract, Marketing industry, Movie production, Skiing, Snowboards and snowboarding, Snowboarding, Snowboards, Skis and skiing, Skis, Warren Miller Entertainment, Inc.

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