Creating brand assets
Article Abstract:
Building and managing brands is a time and cost consuming process. Over a period such brand building pays richer dividends than concentrating on short term return on investment. Business enterprises should, therefore, take note of customer's experience with the product or service to understand the effectiveness of their marketing strategies.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Connecting to customers
Article Abstract:
The significance and benefits of customer advisory board (CAB) in business organizations for understanding the customer's realities, and in creating a link between the marketplace and organizational executives is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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The right message
Article Abstract:
The importance of having a meaningful dialogue with customers and the care and attention to detail required while preparing a questionnaire are explained.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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