Customer satisfaction success

Article Abstract:

The knowledge of customer satisfaction should translate into successful marketing plans and profitability. The underlying factors effecting successful initiatives are described, namely long term management commitment, organizational unity, full-scale communication, and designing action plans.

Strategy & planning, Planning, Customer satisfaction, Company business planning

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The customer isn't always right

Article Abstract:

The importance of customer's feedback on branded products is analyzed. For an organization brand and trademark represents intellectual property rights, which shows the customer's opinion need not be forced on the decisions regarding the brand.

Patents & copyrights, Intellectual property, Brand name products, Brand names, Consumer complaints

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The customer experience disconnect

Article Abstract:

The marketing techniques of business enterprises sometimes involve false promises of their branded products, which beat the customer's expectations. An analysis is presented on false advertising and the solutions for such situations.

Marketing, Control, Company marketing practices, False advertising

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• Abstracts: Customers come first. Exceptional experience. The personal touch
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